Webdreams Blog

Blog Hosted and Maintained by Webdreams – Web Design Hubli

Recently,  I discovered that expiration of a domain name affects google and other search engine rankings.

I was working on seo for two sites:

1) http://www.balkiflowers.com – A site about sending online gifts to bangalore, flowers to bangalore, cakes to bangalore and more.

2) http://www.microfinishgroup.com – A site about quality valve manufacturers in india with products such as ball valves, gate valves, butterfly valves, globe valves, floating ball valves and more.

Balkiflowers.com domain was expired about 3 months ago and I started working on seo after it’s renewal. But the efforts didn’t have much effect on the search engine ranking results.

Microfinishgroup.com domain has been very stable for over the years. For this particular site, i can easily see the improvements in search engine rankings.

So the bottom line is domains which are stable for years and the domains that don’t expire perform well in Google and other search engines.

The first thing many people look for is the look of that particular website. I’ve seen many websites that have a great amount of useful information but don’t have good designs. And I’ve also come across websites that have great designs but with minimum content or useful information. Well, if you ask me, both of these factors play an important role for having a quality website.

Checklist for improving the quality of a website:

• Elegant design and structure of the site.
• Validate your web page design: http://validator.w3.org/
• Use of high resolution images.
• Nice combination of colors.
• Attract targeted customers by giving them useful content.
• Submit your site to major search engines like Google, Yahoo etc.
• Make your website reachable to as many people as possible.
• Analyze traffic to your site. Make use of Google Analytics.
• Generate quality backlinks.

WebDreams has 8 E-commerce websites.  These sites provide services for sending online gifts, flowers, cakes and more.

ClickHubli.com - Flowers to Hubli, Gifts to Hubli, Cakes to Hubli

GiftWithLuv.com – Flowers to Bangalore, Gifts to Bangalore, Cakes to Bangalore

ClickRoses.com – Flowers to Mumbai, Gifts to Mumbai, Cakes to Mumbai

PuneGifts-Flowers.com – Flowers to Pune, Gifts to Pune, Cakes to Pune

MysoreGiftsFlowers.com – Flowers to Mysore, Gifts to Mysore, Cakes to Mysore

Gift2Goa.com – Flowers to Goa, Gifts to Goa, Cakes to Goa

Gift2Belgaum.com – Flowers to Belgaum, Gifts to Belgaum, Cakes to Belgaum

Gift2Solapur.com – Flowers to Solapur, Gifts to Solapur, Cakes to Solapur

Facilities:

• Payment can be done through Credit card/Netbanking.
• Special items for special occasions.
• Same day delivery
• Midnight delivery
• Servces aross India.
• Variety of items: Gifts, flowers, cakes, chocolates, fruits, cellphones, perfumes and much more in store.

Shop by Occasions:

• Valentine’s day
• Christmas
• New Year
• Diwali (Deepavali)
• Anniversary
• Wedding
• Raksha Bandhan (Rakhi)
• Ramzan

Jquery is a simplified javascript library. JQuery is being used widely nowadays because of its open-source interface and ease of programming. Jquery provides advanced effects, smooth animations.

The official website for JQuery: http://www.jquery.com

You can download the JQuery library here: http://jquery.com

Including the JQuery library: <script type=”text/javascript” src=”jquery.js”></script>

An example of JQuery: Attractive JQuery Dropdown Menu

HTML Code:
<ul id=”topnav”>
<li><a href=”#”>Link</a></li>
<li>
<a href=”#”>Link</a>
<!–Subnav Starts Here–>
<span>
<a href=”#”>Subnav Link</a> |
<a href=”#”>Subnav Link</a> |
<a href=”#”>Subnav Link</a>
</span>
<!–Subnav Ends Here–>
</li>
<li><a href=”#”>Link</a></li>
</ul>

CSS Styling:

ul#topnav {
margin: 0; padding: 0;
float: left;
width: 970px;
list-style: none;
position: relative; /*–Set relative positioning on the unordered list itself – not on the list item–*/
font-size: 1.2em;
background: url(topnav_stretch.gif) repeat-x;
}
ul#topnav li {
float: left;
margin: 0; padding: 0;
border-right: 1px solid #555; /*–Divider for each parent level links–*/
}
ul#topnav li a {
padding: 10px 15px;
display: block;
color: #f0f0f0;
text-decoration: none;
}

ul#topnav li:hover { background: #1376c9 url(topnav_active.gif) repeat-x; }
/*–Notice the hover color is on the list item itself, not on the link. This is so it can stay highlighted even when hovering over the subnav–*/

ul#topnav li span {
float: left;
padding: 15px 0;
position: absolute;
left: 0; top:35px;
display: none; /*–Hide by default–*/
width: 970px;
background: #1376c9;
color: #fff;
/*–Bottom right rounded corner–*/
-moz-border-radius-bottomright: 5px;
-khtml-border-radius-bottomright: 5px;
-webkit-border-bottom-right-radius: 5px;
/*–Bottom left rounded corner–*/
-moz-border-radius-bottomleft: 5px;
-khtml-border-radius-bottomleft: 5px;
-webkit-border-bottom-left-radius: 5px;
}
ul#topnav li:hover span { display: block; } /*–Show subnav on hover–*/
ul#topnav li span a { display: inline; } /*–Since we declared a link style on the parent list link, we will correct it back to its original state–*/
ul#topnav li span a:hover {text-decoration: underline;}

Calling the JQuery: to be included in the head tag
<script type=”text/javascript”
src=”http://ajax.googleapis.com/ajax/libs/jquery/1.3/jquery.min.js”></script>

Javascript:
<script type=”text/javascript”>
$(document).ready(function() {

$(“ul#topnav li”).hover(function() { //Hover over event on list item
$(this).css({ ‘background’ : ‘#1376c9 url(topnav_active.gif) repeat-x’}); //Add background color and image on hovered list item
$(this).find(“span”).show(); //Show the subnav
} , function() { //on hover out…
$(this).css({ ‘background’ : ‘none’}); //Ditch the background
$(this).find(“span”).hide(); //Hide the subnav
});

});
</script>

I strongly believe that JQuery is a great resource for web designers.

Search Engine Optimization Essentials:

1) Have a Descriptive Domain:
Ex: If the website is about web designing make sure you include some descriptive terms in the URL while registering a domain. For example: webdesign.com. Probably you won’t get a domain that you desire but try to make some combination of descriptive terms and register a domain which suggests what your website is about.

2) Title of the website:

Well, the title is most essential part of SEO. It’s important to have a title that can clearly tell what the website is about.
Ex: Title for webdesign.com should be something like

<title>Web Design, Web Development, Dynamic Websites, E-commerce Websites, CMS Websites, Joomla Web Design</title>

3) Good Use of “Description” Meta Tag:

The description tag must be included for a website if it is to be optimized well. The description tag can contain more no. of characters compared to the Title Tag.

Ex: Descriptiption for webdesign.com could be like

<meta name= “Description” content= “WebDesign.com is about web services featuring professional web design and development. Our services include designing ecommerce websites, corporate websites, cms websites, dynamic web applications, joomla websites and more. Our team also specializes in Quality internet marketing, web promotion, Search Engine Optimization(SEO), Online advertising.” />

4) “Keywords” Meta tag:

In this tag, the “keywords” ( words that people use to search for a particular service or product in search engines like Google, Yahoo, Bing, AOL etc. ) have to be added. These keywords determine when your website should be shown up in the search engine results. For example if you want your website to be shown up in the search engine results for the keyword “web design”, this keyword can be included in the keywords tag.

Ex: <meta name= “keywords” content= “web design, website design, web development, cms websites, e-commerce websites, joomla web design, web application development, search engine optimization, seo, internet marketing, web promotion, online advertising, dynamic websites, web services” />

5) Body Content:

the website body content must be written in such a way that it includes all the major keywords and descriptive terms.

6) Use of Heading Tags: h1, h2, h3, h4, h5, h6 tags:

The important headings of a web page have to be preferably used with heading tags:

Ex: <h1>Our Web Design Services</h1>
“H1” tag signifies more importance. And all the other tags represent significance according to their numeric values.

7) Use of ALT attribute for images:

Since search engines cannot read the text contained in the images, images must be used with alt tags with desciptive words.

Ex: <img src= “web-design.jpg” alt= “web design”>

The above example tells search engines that the image “web-design.jpg” is about web design.

Navigation Links and Page names:

The internal links and pages of a website help search engines determine the useful pages on the website. Link names and page names have to be descriptive.

Ex: <a href= “web-design.html”>web design</a>
In the example above “web-design.html” is a page name and “web design” is a link name.

9) “Content is the King”.

It is said that the “Content is the King” in relating to search engine optimization. So it is always a better practice to have a lot of content relating to the website.

Ex: “webdesign.com” website must give as much as information to users about web design and related web services.

10) Avoiding Broken links:

There are two types of broken links
1) the links that do not have a correct destination page.
2) The pages that do not have a link to reach from.

Quality sites do not have broken links so they should be avoided.

Gotadke’s firm has a network of florists, bakers across the country through which it delivers gifts

Her team has so far designed and developed more than 250 websites for various clients

HUBLI: Once dubbed as the “next IT destination” in Karnataka, the twin cities Hubli and Dharwad are yet to attract bigger information technology firms. There are, however, smaller IT and IT-enabled services firms that are gradually making a mark here.

Amid them, a woman entrepreneur who started off on a small scale stands out. Deepali Gotadke has successfully implemented her business model in e-commerce.

Ms. Gotadke, who launched her business model working from her home office initially, now heads a small firm of 10 employees. Her firm has spread its network in the past decade.

Awarded

For her successful venture, she was recently conferred an award instituted by the Software Technology Parks of India and Department of IT and BT of the State.

Ms. Gotadke was adjudged the ‘High-Performing Woman IT Entrepreneur’ at the recently held Bangalore IT.biz 2010 in Bangalore. An engineering graduate from Walchand College of Engineering, Sangli, Ms. Gotadke designed and launched her e-commerce site, Clickhubli.com, in 2001, which was the first e-commerce site to be launched and operated from Hubli.

Gifting services

Initially, the site offered gift services in Hubli-Dharwad, Belgaum and a few other cities.

The firm now has a network of florists and bakers across the country through which it delivers gifts.

The site also provides information on Kasuti, the traditional form of embroidery typical of north Karnataka, and undertakes the responsibility of booking and delivering saris and dress material with Kasuti work. With 10 years’ experience in Web designing and development, Ms. Gotadke and her team have so far designed and developed more than 250 websites for various clients, including some government agencies such as the Hubli Dharwad Municipal Corporation (HDMC), the Hubli Dharwad Police Commissionerate and North-west Karnataka Road Transport Corporation.

There’s more

She also runs the website Clickroses.com, an e-shopping site and gifting service.

And if that’s not enterprising enough, she has also helped the Hubli-Dharwad police in solving a cyber crime case on the misuse of credit cards on e-commerce sites in December 2009 and is also on the IT advisory committee of the HDMC.

Source: http://hindu.com/2010/11/09/stories/2010110955560200.htm

Blog Hosted and Designed by : WebDreams – Web Design Company Hubli, India.

Chilean Ambassador Cristian Barros giving ‘High Performing Women IT entrepreneurs’ award to Hubli based IT entrepreneur Deepali Gotadke at Bangalore IT Biz 2010′ event held in Bangalore. The award has been instituted by Software Technology & Biotechnology to promote women IT entrepreneurs in Karnataka.

There are many ways such as SEO, SEM to promote an online site . But the power of rapidly growing Social Media Optimization shortly called as SMO is still not familiar in some parts of the world. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Basically, this process increases the visibility and popularity of the website faster. The principle that works behind SMO is to draw traffic.

But In fact, this works effectively when the site is well-developed in terms of it’s design and content. Traffic can be drawn with SMO but retaining that traffic is important as well. This is possible only when there’s a lot a usability and useful information on the site. This method of marketing establishes social media platform of a business as well it’s working in the favor of search engine optimization process and generating enormous traffic.

Some examples of powerful social networks are where in, you can establish a solid online presence of your business:

1) facebook.com (business networking, friends networking)

2)twitter.com (microblogging, business networking, friends networking)

3)linkedin.com (dedicated to business networking)

Just signing up to these networks and having a profile is not enough. Learning the techniques of optimization and promotion is very important. The activities will definitely start counting and working for you.

I hope I’ve provided some useful information about social media optimization. If you’re not on the above said social networks…I would suggest you to turn yourself on.

If you’ve liked this blog you might like the other blog posts from us as well…keep checking for new posts from

WebDreams – Web Design Company in Hubli.

Web Design, Web Development, Website Optimization Blog